I’ve been working as a freelance photographer for the great people of LVT PR regularly for the last few years. Recently, they asked me to shoot a campaign for Texaco/Havoline.
The setting was great: a real Mustang garage where they sold nothing but Mustangs. The owner was a retired rally pilot and runs the shop as wall as the workplace where they maintain and repair cars. As a hobby, he keeps half a gazillion toy cars on display … (he must definitely hold the world record for biggest selection of matchbox cars)!
The shooting involved photographing a few products in the showroom and a few shots in the garage of mechanics working on the cars.
I had to light the showroom with the “big guns”, my trusted Elinchrom 600 RX strobes, but could to with the small SB900 strobes to light the mechanic.
Nevertheless, we had great fun doing the shoot, and I was helped a lot by Luc from LVT PR in order to create great artwork for the ads and PR (something LVT PR excels at …).
Have you ever wondered how food is being sorted these days.
Well, TOMRA has thought it through in a very good way. They produce machinery that is able to sort shrimps, raisings, dried nuts, potatoes, frozen vegetables, berries, etc …. at lightning speed.
So I was up for the challenge to photograph their products in order to show customers how the sorting of food works, what their machinery can deliver and what the performance is of their sorters.
So I spent the day photographing their sorting machines in order to get a variety of images. From the feeder, that brings the food down to the sections where it is being sorted – it all had to be photographed.
It was really a fun-filled day of shooting, but it stretched both the photographer, its gear and equipment to the max. Thanks to the help of the team at TOMRA, we came up with some great and interesting images, of which a small impression will be shown here.
And finally, a “behind the scenes” peak, taken as an instagram image.